Boeing’s Dreamliners yet to have dreams come true

Boeing’s 787 line has been suffering some serious setbacks and bad PR lately. Well, it’s one of the most publicized product lines for Boeing. It has a long delay and it attracts long attentions. The result of any mistake is thus amplified by the time duration of the product finally coming to the market after years of delays.

It’s not the only noticible story ever in the business world. Another big company, once neighbors to each other,  has similar “Lessons Learnt” to Boeing still fresh in mind: Microsoft’s Vista launch. After 5 long years of waiting and delays, the product was reviewed unfavorably by the customers. Microsoft quickly corrected the actions in the next better OS launch after Vista, but a quick fix for an airplane model may take some time. Still, how Boeing deals with the current challenge will be critical for the big company’s image.

There hasn’t been such a Murphy’s Law which states: A significantly delayed project will result in poorer quality and worse customer acceptance. Well, it is very much the truth though in many cases. 

So what are the true reasons behind these significant drawbacks or failures?  Too many creative ideas? Too many unpredicated innnovations? To much publicity resulted in unrealistic expectations? Too daring? Too hard to manage? Bad economy? Yet, wait please, aren’t all of these already included in the normal categories of project management tasks – especially risk anticipation and risk management? To the end, a well-planned and well-managed project should encompass all and still can lead to a successful product completed on the expectations of time, budget and quality. Sounds like the true talents of such capability are still rare in big companies. People are usually the most unpreditable cause of any major failure.

6 Common Business Strategy Errors

We like very much the summary of the common errors on business strategies from the book Playing to Win: How Strategy Really Works. By A.G. Lafley and Roger Martin, Harvard Business Review Press, 2013.

The Economist magazine today helps give a succint notes of these common strategy errors:
 

  • The Do-It-All strategy- No choice, no priorities.
  • The Don Quixote strategy-  Attacks the company’s strongest competitor first like a fool.
  • The Waterloo strategy- War on too many fronts at once.
  • The Something-For-Everyone- Tries to capture every sort of customer at once.
  • The Programme-Of-The-Month-The populist approach, pursuing whatever fashionable in an industry as a strategy.
  • The Dreams-That-Never-Come-True strategy- Never translates ambitious mission statements into clear choices about which markets to compete in and how to win in them.

Business leaders are tasked to make their strategies work and avoid these common errors. That may be easy to say than done. For new business, we’ve seen so many easily falling into the above categories. We all need keep in mind and keep practicing.  And then, most importantly: “no strategy lasts forever”. 

Globalization: timing and the local taste


The results of the globalization is often hard to predict. The success depends on many factors no matter how much research and preparation the company has put into pre-hand. Per Tristrategy’s theory, the timing of introduction and macro environment, the market readiness, the synergy of the expansion and the willingness of adoption from the customers are the key to success.

Tesco, top British grocery chain(about 30% of the UK market share), is not doing well with its US business after the openings of its Fresh & Easy stores from 2007. Daily grocery is a sensitive area of every common folk’s life and some local taste and habits may not easily be changed over. Part of the reason of this globalization story is that US folks’ stickiness to their daily grocery habits were underestimated by Tesco. Although US market is best known for its cutting-edge innovations in many areas, US consumers can be very stubborn and traditional, esp. on living styles and daily habits, just like French folks can’t live without their daily baguettes, cheese and wine.

The other part of the reason is also the timing and location. When they first opened Fresh & Easy stores in 2007, they chose California, Arizona and Navada. These were the hardest hit housing markets which started melting down terribly from 2007.  

On another side note, sensitivity to the local markets in globalization is always important, not only for businesses entering into a foreign market, but also for all economic and political initiations. Cultural and religious sensitivity  is hard to be over-emphasized in today’s politics, but also in any globalization attempt for business. Relying on local supporters can help overcome some of the obstacles, but preparation in the mindsets of the business leaders and respects to these sensitivities are also super important if a smoother result is expected. It surely adds challenges to the concept of globalization.

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P.S. on 9/24/2013: An update on the Tesco story- On September 10, 2013, Tesco agreed to sell most of its Fresh & Easy chain (about 150 stores out of 200) to billionaire Ron Burkle’s Yucaipa investment company and to exit the U.S market after a six-year trial. The rest of the unsold stores will be closed.

Lessons learnt from HP

Recent disasters of the complete write-down and lawsuit with Autonomy purchase from the tech industry giant HP provided us some valuable insights to today’s business world and management lessons:

1. A sky-dived savior from outer space seldom will save the world. HP’s use of ex-CEO from an European company proved to be more of a disaster than a game changer. European’s business culture and management system differ startlingly from those of the Americans. High flying ideas and quick turnarounds that are rarely seen from the European business arena cannot be tested on a big American company without a proof of concept.

2. Like holidays sales, hot purchases based on wishful thinking usually cool soon after getting into the hands. A lot worse for those “no-return” ones. Microsoft’s 2007 purchase of AQuantive at $6.3 billion with 85% premium (a writedown of $6.2 billion in July 2012) and HP’s purchase of Autonomy at $11.7 billion with 64% premium (a writedown of $8.8 billion in November 2012) were of the same suit. There are more similar stories to come(for example, the May 2011 acquisition of Skype for $8.5 billion while Skype was valued at $2.75 billion by EBay’s divestiture just 18 months earlier.”So wish to get it, no matter at what cost” typically describes the mindset and behaviors of those hot-headed high-ups. What you wish to get vs. what you got, how you wished it be used vs. where you truly can use it are of different things even for companies with many brilliant lawyers and accountants- it’s just not their job to decide. It’s more of the display of the management’s “sudden brilliant flashes in the head”. Caution is needed. Compare, research and listen to the questions and opposite views before you buy.

3. This is a time for many businesses on a true transformation. Yesterday’s breadwinners may no longer be suitable to feed today’s hunger needs. The worldwide recession is a warning and also a calling. Systems-political and economical, industries, individuals, welcome to a changing world where old routines may no longer apply. Tides of changes are coming in bigger and faster ways than many companies have anticipated before. For those who have the culture of easily burning tomorrow’s bread-winners on today’s altar, time to call for a wakening. Tomorrow is already here. Yes, “Elephant can dance”, but it needs leaders who stays current but can see far ahead, who truly understand the culture, the business, who has the determination and means, who has the full backing of the key stakeholders and a little bit of time, to get there. The questions usually are: where to find these leaders, will the companies still have enough time before the next crushing wave? Are leaders and companies prepared in mindset?

TriStrategy’s Mission and Philosophy

Our mission is simple:

To be the top strategist in the global art of war for businesses.
To help companies adapt, grow and thrive in global business environment; help mankind in peace, prosperity and balance with nature through technologies.

We serve businesses with long-term focuses and global perspectives.  With the market timing in mind, we help businesses position in mindset, strategies and people to achieve the best geographical and resource advantages globally and to succeed in the growingly diverse and competitive business world.  

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